Marketing Toolkit: Affordable Moderate and Middle-Income Housing Lottery | Entertainment Community Fund

Marketing Toolkit: Affordable Moderate and Middle-Income Housing Lottery

This Marketing Toolkit is designed to help you share information with your employees, members and constituents. Please share the sample posts below through eblasts, newsletters and across social.

Website:

https://linktr.ee/HousingResourceCenter

(Shorter link: https://bit.ly/3Hx8ZCo)

Household Income Eligibility:

$51,840-$206,875 (varies by Area Median Income and Household size)

Eblasts or Newsletters:

Sample copy 1:

The Entertainment Community Fund is excited to spread the word about new rent-stabilized, upscale apartments for moderate and middle-income households along the waterfront in Brooklyn. You can sign up now to learn more about apartments that are affordable for eligible households with a combined annual income between $51,840-$206,875. With a rent-stabilized lease, you’ll see huge savings over time when compared to market rate rentals in the same buildings and also receive one month rent free.

These exquisite interconnected waterfront towers in Greenpoint offer sweeping views from impressive floor to ceiling windows, high-end countertops and finishes, and in-home washer/dryers. *Community amenities include 24/7 Concierge, keyless entry, co-working center with conference rooms, fitness center/yoga studio, both indoor lap pool and outdoor pool terrace, a reservable test kitchen, children's room and much more. (*Additional Fees may apply for some amenities) 

Sign up and the Brookfield team will reach out with details about how to apply and will send alerts when this lottery opens.

Sample copy 2:

With the goal of increasing access to affordable housing opportunities, the Entertainment Community Fund is pleased to spread the word about rent-stabilized, first-class apartments for moderate and middle-income households along the waterfront in Brooklyn. This lottery is offering great incentives! Sign up and the Brookfield team will reach out with details about how to apply and will send alerts as the lottery opens. Moderate and middle-income units are available for qualifying households with a combined annual income between $51,840-$206,875.

This elegant waterfront residential building includes rent-stabilized apartments, protecting tenants from large rent increases and providing housing security including the right to renew their leases. *Abundant top-notch amenities include an outdoor swimming pool terrace with spectacular views, a fitness center with a yoga room, a co-working space with meeting rooms and more. This building is conveniently located in vibrant Greenpoint with easy access to public transit. (*Additional Fees may apply for some amenities)

Social Media:

Connect with us @alifeinthearts on Facebook, Twitter, Instagram and LinkedIn

Sample post 1:
Affordable NYC Waterfront Housing! Units at a rent-stabilized, moderate & middle-income upscale apartment building in Brooklyn are coming online! Sign up for information on how to apply & get alerts. https://linktr.ee/HousingResourceCenter

Sample post 2:
Looking to move? Discover a beautiful rent-stabilized apartment building along the NYC waterfront. Moderate and middle-income units will be available through the NYC Housing Connect lottery for qualifying households. Sign up now! https://linktr.ee/HousingResourceCenter

Sample post 3:
Live on the waterfront in a stylish residence with breathtaking views. Spacious Studio, 1, 2 & 3-bedrooms with high-end amenities and design are available, all close to transportation with plenty of effortless indoor/outdoor communal spaces. Sign up now for new, rent-stabilized, moderate and middle-income apartments in Brooklyn and the Brookfield team will follow up with information on how to apply: https://linktr.ee/HousingResourceCenter

Sample post 4:
Live on the waterfront! Rent-stabilized, middle-income units in Brooklyn will be available. Apply to spacious Studio, 1, 2 & 3-bedrooms with high-end amenities, breathtaking views & plenty of indoor/outdoor communal space. https://linktr.ee/HousingResourceCenter

Marketing Images:

Sample Interior and Exterior Images to make your social media posts more appealing. Choose your favorite.

Eagle+West Lobby View
Eagle+West Sample Bathtub
Eagle+West Sample Kitchen
Eagle+West Exterior